BMAUH

BA (Hons) Marketing (3+0) in collaboration with University of Hertfordshire, UK

Students will be exposed to relevant marketing knowledge. Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably.

Students majoring in Marketing will be equipped with specialised knowledge and the necessary skills to successfully manage this critical function. The programme emphasises a balance of theoretical and practical education to give students a better understanding of the industry.

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